Friday, February 20, 2015

Relating To Your Audience


You should write for your target audience, your readers, so that they understand your words and your message. You also should write so that your prose and dialogue are believable. These suggestions apply to both fiction and non-fiction pieces although the following will refer to fiction stories and novels.

The region where your story takes place will often have its own catch phrases, traditions, cuisine, fashion and more personalized characteristics. You can flavor your work by including a few well-placed references inherent to the setting and time in your tale. It’s a good idea to use these indigenous touches sparingly so that the thoughts you put on paper are still clear to the general public. Basically if your story is set in modern day Paris but being written for a North American audience, you may want to insert a few French words along with other descriptions, but you wouldn’t want to write the whole think in French because it wouldn’t be understood by the majority of your target audience.

Colloquialisms
Unique phrases give your characters personalities and allow the readers to identify with them because they seem real. Common phrases that are unique to a region or lifestyle are called a colloquialism and will help the reader to experience the society and setting of the story. “A colloquialism is a word, phrase or other form used in informal language… Some colloquial speech contains a great deal of slang, but some contains no slang at all… Colloquial language is distinct from formal speech or formal writing It is the variety of language that speakers typically use when they are relaxed and not especially self-conscious” (Wikipedia)

A few examples of informal speech writers may use in dialogue are: Y'all [all members of a group, deep south U.S.]; You “got swooped [means something was stolen, California]; Dollars to doughnuts [a sure thing, Brooklyn NYC]; Estar por la luna / to be as if on the moon [To be clueless, Puerto Rico]; Molson muscle [potbelly, Canada]; and Tomber dans les pommes / fall into the apples [to faint, France]. If you make one or more regional colloquialism part of a character’s normal speech pattern, you will achieve giving the individual a unique characteristic and help to assign a hint of the world behind your story.

Time
Make sure that you keep references in your story consistent with the intended time period. If you story starts in Paris in the 1980s be sure to refer to the local currency as francs – but if your Parisian tale is set in the year 2000 then the local currency is the Euro. Another example of time consistency could involve popular music — if your story is about the advent of Rock and Roll in America, don’t have a character dancing to the song Rock Around the Clock earlier than 1954 [April 1954, Bill Haley & The Comets]. Also remember that if you are writing a story targeted for young adults, it is unlikely they will relate to references of 1950s TV shows, etc.

Cuisines, Automobiles, Brands, Topography, etc.
Do your research when writing a story to find out the common foods, autos, terrain, climate and more that is specific to a region. If your story is set in Indiana for example, you may want to refer to the flat plains that encompass most of the state, but while there are some waterfront properties (lakes, rivers) there wouldn’t be any oceanfront beaches in this landlocked locale. One writer found out the hard way to keep real places authentic in her story, even a small town has an bona fide description and anyone familiar with the place will feel removed from the scene if there are too many errors. You can place the story in a general REAL place (such as NYC) and refer to the boroughs and landmarks, but fictionalize specific settings such as restaurants, stores and more.


Writing Exercise: Write a factual short story about the years you went to school grades four through eight, include as many specific period influences as you can remember.

Writing Prompt: Write down some of the common expressions used in your home when you were a child. Were any of the expressions influenced by the local culture, your parents’ lineage, or popular media?


Challenge Exercise: Choose a favorite fairy tale such as Sleeping Beauty. Rewrite this medieval tale to fit in the current year where you live. Instead or in addition, you can select any period short story and change it to another time and place of your choosing.