Friday, March 1, 2013

How the money rolls in


Writing is generally not a lucrative business – few writers make their living on writing alone. Bestselling novelists like Stephen King, J.K. Rowling, James Patterson or Suzanne Collins earn big bucks, but there are many, many who must write for various genres and media and still struggle to earn enough to pay the mortgage, etc.  A recent article published by The Guardian (UK) estimated that the average self-published author earned between $500 to $10,000 for the year.

Most writers write because it goes hand and hand with breathing, it isn’t a choice. Certainly with these numbers, we’re not in it for the money – although money would be nice.

Do some planning before you give up a full time decently paying job to become a full-time freelance writer. If you still want to give up your current job or are in the middle of looking for one, think about writing-related positions to hone your craft, keep your name in the industry, and to give you the pleasure of telling the world that you are a writer. To write and add to your portfolio, consider magazine articles, technical journals, or travel writing. Other jobs to look at include book reviewing, copy-editing, writing instructor, editorial assistant, fact-checker, librarian, grant writer, proofreader, or marketing.

Still determined to have a go of it as a freelance writer? (Good for you!) Make a business plan. What is it you want to go or do with your writing? This can include long-term and dream-big goals. Now on the business end, decide on business goals and strategies. If your goal is to sell 500 books this year, how are you going to get your book in front of people? How are you going to persuade them to read your book? These goals should be precise, realistic, and provide concrete results. How much money AND TIME do you have to invest towards these goals? Be realistic and prudent. What can you reasonably expect to earn this year based on your hard work? What types of expenses will you need for necessary supplies/advertising/overhead? How are you CURRENTLY earning money? What do you realistically expect to earn from this project within the year? What strengths do you have that will be helpful in attaining your goals? What can you do to improve your resources? Is there training or other education that would help you and can you do it?

Once you have your plan in place pick a time period where you will evaluate your growth and make any necessary modifications to your business plan. Don’t do this TOO OFTEN; give yourself a chance to work it. You also must take the time to learn as much about your craft and the industry as possible. Research editors, publishing companies, book styles and genres, and your audience. Get involved with either an online or a face-to-face writing group hopefully with experienced authors and writers – and if the group ever becomes nothing more than a cat-fighting clique, leave it.

Learn the terminology of the industry particularly where contracts and agreements are concerned. For instance, an ADVANCE is not found money; it is money a publisher gives you upfront that you will earn royalties against and you will not be paid anymore royalties until your earnings surpass the advance. While the advance is generally non-refundable, if your book does not sell then the publisher takes a serious loss on you and may not be likely to support another one of your works. ROYALTIES are equal to a percentage of the sales of each book and most often factor in the publisher’s expense first. Understand what expenses can be charged against your royalties. An OPTION CLAUSE means that this publisher gets the right of first refusal on an author’s subsequent works before any other publisher can consider it. Read carefully what RIGHTS you are assigning to the publisher (First North American, e-book, audio, subsidiary, etc) and question anything you don’t understand. Also make sure there is an equitable termination clause that gives BOTH the publisher and the author the right to cease affiliation and stop publishing the book.


Writing Exercise: Write a letter of encouragement to yourself as a new writer. Keep the letter positive and honest. Make suggestions as to how to improve writing skills and finding a publishing home.

Writing Prompt: Think of any of your favorite or most read authors and list up to six items about his or her writing that keeps you coming back.